Executive Team

Robert Terell - CEO

Serial entrepreneur and business visionary, Robert Terell leads a global legacy of influence in the entertainment industry. Ascending from unpaid intern to top executive, he is a financial strategist, published author, motivational speaker, film director, and music artist. Terell is well known for his work as a celebrity business manager, specializing in brand development and monetization. His creativity reaches far beyond the business realm as Rob brings his vivid imagination to life through an assortment of mediums. A family man, he cherishes the time spent with his children. He is affectionately known by friends and colleagues as THE OFFICIAL DEALMAKER.

Born and raised in New York City by a single-parent mother, Robert Terell showed an early knack for commerce. Blessed with the gift of gab, he is a natural communicator, skilled seller, and master negotiator. Robert’s career blossomed as he filled a variety of jobs in the music industry. Beginning as an intern at Calliope Studios in NYC, Robert gravitated toward the business side of entertainment. Learning from on-the-job training, he gained experience working with people like Kevin Maxwell at Tommy Boy Records, and Will Socolov, the part-owner of Sleeping Bag Records distributed by Def Jam. As the Regional Vice President of the Southeast Regional Market for Bungalo/Universal Records, Terell shifted into distribution with Universal Music Group Distribution (UMGD). Major highlights from this era of his career include landing Soul for Real a multi-album deal worth 3 million dollars with Warner Brothers; renegotiating a deal for Nancy Denise with the Oxygen Network for The Bad Girls Club; and managing Jackie’s Boy, a Grammy-winning artist.